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SEO Basics: How to Make Sure Customers Can Actually Find You

You can have the most beautiful website in the world, but if nobody finds it, it won’t do much
good. That’s where SEO (Search Engine Optimization) comes in — the practice of making your
website visible on search engines like Google.

Key SEO Basics:

Keyword Research: Find the words and phrases your potential customers are
searching for. Use tools like Google Keyword Planner or Ubersuggest to discover
popular search terms in your niche.

On-Page Optimization: Include those keywords naturally in your titles, headers, URLs,
and throughout your content.

Technical SEO: Ensure your website loads quickly, is mobile-friendly, and has a clear
site structure for easy navigation.

Content is King: Regularly publish valuable blog posts or resources that answer your
customers’ questions and solve their problems.

Backlinks: Gain links from reputable websites to boost your site’s authority.
SEO is a long-term game but investing in it means consistent, free traffic to your website

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Summer 2025 Rerouted

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