In today’s digital-first world, it’s easy to forget the power of offline marketing. Flyers, posters, and
events can still play a crucial role in generating leads — but only if you know how to connect
those offline leads to your online funnels.

Here’s how to bridge the gap:

● Use QR Codes

Add QR codes to your flyers or posters that link directly to a landing page or special
offer. This gives offline prospects a simple, trackable way to engage online.

● Create Exclusive Offers for Offline Audiences

Encourage people who find you offline to claim a special deal or download a free
resource online, which requires them to enter their contact details.

● Capture Lead Info at Events

Use tablets or mobile devices at events for visitors to sign up directly into your CRM or
funnel.

● Follow Up Digitally

Once you have their info, nurture those leads with email or SMS campaigns that move
them through your funnel.

Why It Works:

This approach unifies your marketing efforts, making offline and online strategies work together
to increase conversions and keep your pipeline full.