You can’t improve what you don’t measure. Analytics provide crucial insights into customer
behavior, helping you understand why customers stay or leave—and what you can do about it.

Key Metrics to Track

● Customer Churn Rate: The percentage of customers who stop buying over a period.

● Customer Lifetime Value (CLV): The total revenue a customer generates during their
relationship with your business.

● Repeat Purchase Rate: How often customers return to buy again.

● Engagement Metrics: Email open rates, app usage, loyalty program participation.
Using Analytics to Drive Retention

● Identify at-risk customers and launch targeted retention campaigns.

● Personalize offers and communications based on customer data.

● Test and optimize loyalty programs, subscriptions, and support initiatives.

● Use feedback data to improve products and services.

Leveraging analytics lets you take proactive steps to keep customers happy and reduce
churn before it happens