Have you ever browsed a product online only to see ads for it everywhere you go? That’s
retargeting in action — a powerful tactic to remind interested prospects about your brand and
bring them back to complete a purchase.

What is Retargeting?

Retargeting involves showing ads to users who have already interacted with your website, app,
or content but didn’t convert. It helps keep your brand top-of-mind and nudges people further
down the sales funnel.

Why Retargeting Works

● It targets warm leads who are already familiar with your brand.
● Increases conversion rates by reminding users of what they showed interest in.
● Reinforces brand recognition through repeated exposure.

Best Practices for Retargeting Ads

● Segment audiences by behavior (e.g., cart abandoners, product viewers).
● Use personalized ads that reflect the specific products or services they interacted with.
● Limit ad frequency to avoid annoying your audience.
● Combine retargeting with exclusive offers or time-limited discounts.

Retargeting helps turn window shoppers into paying customers by re-engaging them
with relevant, timely ads