Retention isn’t a single tactic — it’s a comprehensive strategy that involves every touchpoint
after the sale to keep customers engaged and loyal.

Components of a Strong Retention Strategy

● Onboarding: Help new customers get value quickly through tutorials, welcome emails,
and check-ins.

● Ongoing Communication: Use email, SMS, or app notifications to share tips, offers,
and updates.

● Loyalty & Rewards: Incentivize repeat business with programs and exclusive perks.

● Feedback & Support: Regularly ask for feedback and provide exceptional customer
service.

Aligning Your Team

Retention is everyone’s job—from marketing and sales to support and product teams. Make
sure all departments share data and work towards the same goal: keeping customers happy
and engaged.

With a strategic, holistic approach, you turn customers into lifelong fans who keep
coming back and bringing others with them