Go beyond likes and impressions and discover True Human Influence
Solving the Measurement Complexities of Influencer Marketing
Unraveling the complexities of influencer campaign metrics can be daunting. Every creator, every platform, brings a labyrinth of differing data points that could blur your campaign’s true impact.
It’s a game of sifting through granular data, reconciling disparate datasets, grappling with inconsistent definitions, discerning meaningful metrics from noise, and gleaning actionable insights from a flood of figures. And above all, we have to shift focus from traditional metrics of likes and comments to genuine campaign impact and critical business KPIs.
At Influencer, we bring you clarity amid the confusion. Our specially designed tools and capabilities demystify influencer campaign measurement, enabling you to witness the true impact of your marketing efforts.
Measuring Success: The Influencer Way
In our approach to measuring your campaigns, three key pillars stand tall: Delivery, Reaction, and Effectiveness. This trio guides the way to successful, impactful influencer marketing.
CAMPAIGN DELIVERY
METRiCS
Think of these metrics as the bedrock of your campaign. While not the whole picture, they’re crucial in sketching campaign performance. We sift through the fluff to spotlight metrics that count, offering context through benchmarks and comparisons. This process uncovers the initial insights, painting the first strokes of your campaign’s performance.
HOW WE MEASURE
Audience, impressions, views, engagement
CAMPAIGN DELIVERY
METRiCS
Think of these metrics as the bedrock of your campaign. While not the whole picture, they’re crucial in sketching campaign performance. We sift through the fluff to spotlight metrics that count, offering context through benchmarks and comparisons. This process uncovers the initial insights, painting the first strokes of your campaign’s performance.
HOW WE MEASURE
Audience, impressions, views, engagement
CAMPAIGN DELIVERY
METRiCS
Think of these metrics as the bedrock of your campaign. While not the whole picture, they’re crucial in sketching campaign performance. We sift through the fluff to spotlight metrics that count, offering context through benchmarks and comparisons. This process uncovers the initial insights, painting the first strokes of your campaign’s performance.
HOW WE MEASURE
Audience, impressions, views, engagement
OUR INFLUENCER TOOLKIt
Live Campaign Monitoring and real-time reporting
Our Impact Studio, utilises first and third-party insights to create bespoke creative concepts that fuel brand growth and deliver on your KPIs. Think of our Impact Studio as the engine powering your campaign’s creativity. It’s where insightful strategy and creative genius meet, guided by creator content specialists and platform experts. We craft innovative influencer executions paired with savvy distribution strategies to drive impact for our clients at scale.
Comprehensive Post-Campaign Examination and Counsel
Delve beyond the surface to fully grasp your campaign performance with post-campaign analysis metrics. Our team will also use these findings to offer strategic guidance for your future campaigns.
Sentiment and Thematic Evaluation
Performance numbers only reveal part of the story. With our sentiment and thematic analysis services, brands can tap into qualitative consumer insights, helping to comprehend why a campaign performed the way it did.
Sentiment and Thematic Evaluation
Performance numbers only reveal part of the story. With our sentiment and thematic analysis services, brands can tap into qualitative consumer insights, helping to comprehend why a campaign performed the way it did.
our partners
