Branding vs Marketing: What’s the Difference (and Why it Matters)?
Many businesses use the terms “branding” and “marketing” interchangeably, but they are distinct concepts that play complementary roles in building a successful company. Understanding the difference between them is crucial to creating a cohesive strategy that drives growth. What is Branding? Branding is the process of defining who you are as a business—your values, personality, […]