Social media is one of the most powerful tools for attracting and engaging customers — but
many small businesses don’t use it effectively. Avoid these common pitfalls:

● Posting Without a Strategy

Random posts don’t build engagement. Create a content calendar focused on your
audience’s interests and your business goals.

● Ignoring Engagement

Social media is a two-way street. Respond to comments, DMs, and mentions promptly
to build relationships.

● Over-Promoting

Too many sales posts can turn followers off. Balance promotional content with valuable,
educational, or entertaining posts.

● Neglecting Visual Branding

Consistent colors, logos, and fonts build brand recognition and trust.

● Not Tracking Results

Use analytics tools to see what’s working and adjust your approach accordingly.
Fix these, and your social media can become a powerful magnet for new leads and repeat
customers